It shouldn’t be long at all until my emergency fund is complete. So, I have been racking my mind on what I want my next financial goal to be. Two things have immediately come to mind.
1.) Saving for an investment property. ($20k – $30k)
2.) Investing in a Blog. ($500 – $1,000)
And, here is what I am going to do…….
Buy An Existing Blog
Now that I am heading into business for myself I have been thinking of different ways I could go about diversifying my income. While I have seriously been considering another *wonderful* idea that I have for a blog, I know that it would take me quite some time to build it up enough to earn money.
While I will probably still start the above mentioned blog I want something that will allow me to start earning NOW. That’s where an already established blog comes in.
Why a Blog?
You may think I have fallen off my rocker here but, the truth is blogs with decent stats can bring in a good amount of money.
Blogs have the potential to be monetized in extremely diversified ways. (Direct advertising, CPC (Cost Per Click) ads, CPA (Cost Per Action) ads, affiliate links, info products etc.)
Every single day there are thousands of blogs started.
At first the blog owners are really into their blogs. They spend hours upon hours writing, promoting, and marketing their blogs and then out of nowhere just give up.
Many bloggers have put in the time required to really establish their blog’s stats only to quit. The result? A decent but abandoned blog. That’s what I am looking to buy.
My Blog Criteria
I am starting to look at blogs now hoping to come across a real bargain. I have been browsing Flippa but I am also going to keep my eyes out for any abandoned blogs I come by. The latter of the two will probably score me a better price.
Here is my criteria for a blog.
- At least Page Rank 2 (Google’s ranking system)
- Domain Authority 30
- In a niche I like (preferably personal finance, home business, or marketing)
- Something I can adapt and make my own
Buying a blog is a risk, but to me it’s a good risk. Everyone says to invest in something you know. Well, I know blogs and more importantly I LOVE blogging.
Purchasing an existing blog will help me to diversify my home based business income streams and lend me a little more security.
What do you think about investing in blogs? Would you ever consider it? Know of any decent blogs for sale? Let me know!
UPDATE: I found a PR3 personal finance blog on Flippa for $55!! So, of course I bought it. More on this as soon as everything is switched over to my name!! YAY!
UPDATE #2: It is now switched in my name. A whole detailed post on the selection process and my plans for the new blog next week!
Wow, only $55 for a PR3?? I knew there was a lot of abandoned blogs but that’s an incredible purchase! You could even flip it for $10k+ if you spend some time on it. Now I want to buy an abandoned blog!
Thats what I was thinking!! If I put 6 months in it and then see what I could get out of it. Exciting!
Whoo! Excited to see what yoy have in store!
I have an established blog (several years old) for sale but it’s in a general mom market. Email me if interested. Selling cheap!
Congrats on the new blog. With your niche site you’re getting a nice diversified portfolio.
Wow $55 is a great deal. Looking forward to hearing more about it!
$55 sounds too good to be true, but I wish you nothing but luck with it. Looking forward to your update!
It will be interesting to see how this goes. One thing I would consider is diversifying the kinds of things you’re invested in. Right now you’re pretty heavily invested in the blogging world with all of your freelance work, so it’s worth thinking about branching out into other kinds of investments like the stock market. Focusing on what you know can be great, but so can spreading your investments out into different areas.
Yes I agree. I do want to invest in things like the stock market but right now I feel like investing in a blog would bring a much higher ROI and help with income streams.
$55 wow, sounds like you landed on a great deal. I think investing in blog is a great idea – I fee like the investment you put into is fairly minimal for the potential reward, if you do it right.
What an interesting idea! That’s an investment that I never would have thought of. Can’t wait to see what you can do with it!
This does sound like a great idea. I’m not that savvy in the blogging world so I wouldn’t be able to tell a good blog from a bad one, but maybe I might try this in the future. Hope we hear more about your blog investments.
I started my own new blog from scratch for partially the same reason (to earn money) but I never thought about buying an already existing blog. Great idea! Let us know how it turns out!
Wow! I can’t believe you found on e already! I have gone over lists of expired domains and have never found anything. Maybe folks who know they have something sell on Flippa. $55 is better then nothing!
~ Christie
Alexa,
I just love your “go-getter” attitude! Keeps me coming back to read your blog 🙂
Thank you, Carrie!! I really appreciate it!
Wow! This is a whole new idea for me… blogflipping. This is awesome and congratulations on your purchase. That’s not only a good deal it’s a steal! I’m excited to see what you will make of it. Keep us posted!
Thank you! I will definitely keep you posted!
Good for you!
That sounds like an awesome idea, Alexa!
It sounds like a great buying opportunity, since the initial owner has done the heavy lifting of building a brand & content, but is now in a situation wherein he or she no longer wants the asset. I say go for it.
As an aside, do you have any idea how to establish a google page rank? I am a babe in the woods on that front and have no idea what I ought to be doing…
I got a PR2 withing a few months of starting this blog and that was just from guest posts on popular sites. Although, who knows when the next page rank update will be. There hasn’t been one since February. I am almost a little nervous that Page Rank is becoming a thing of the past and that Domain Authority and Page Authority are the new metrics that are starting to really matter.
Interesting. Do you think it’s the same strategy with those metrics as well?
Yes, but I think some of them are more weighted on links to individual posts too. That’s where blog carnivals come in, although I always forget to submit to them. If you do a weekly link up to other bloggers you’ll find that a lot of them will link back to you which will help as well. And link within your post to other relevant posts you’ve wrote on your blog, which you probably do anyway 🙂
Alexa, I think this is an awesome investment idea! The risk and initial output can be low if you want it to (like your purchase) but the income potential is high – great job, girl!
Wow! That’s really exciting. I never thought of buying an abandoned blog before. I can’t wait to see what you do with it. 🙂
Hmmm, that’s an interesting idea. I think there’s certainly potential since I’ve seen my little blog start to generate some revenue. I can imagine a PR3 blog could pay for itself quite quickly. I read an article at Financial Samurai sometime last year about the offers he’s gotten for his blog. They value it at about 1-3X annual income. That’s a ridiculously low valuation compared to stocks or any other investment. So if you think you can keep the income coming in, it feels like it could be a stupendous investment. (Especially for $55)
I think buying the blog was a smart move. Property is great, but I think virtual property is a totally under-served niche that you could exploit. Even if the advertising doesn’t work out and you flip it for a few hundred or thousand dollars, that’s still a great return for your effort.
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