Think back ten years ago…
Facebook and Twitter were in their infancy. Instagram and Pinterest had yet to be created. And the thought of getting paid to post on social media was absolutely ludicrous. Completely insane. Totally bananas.
Boy, how things have changed.
Now making a living on social media isn’t a pipedream. In fact, making GOOD money on social media isn’t a pipedream and today we’ll talk about ways you can do it.
What Kind of Social Media Jobs are There?
“Social media jobs” is a very broad phrase and can mean several different things.
Today we’re going to focus on getting paid by companies to help with their social media networks. (However, if you’re more interested in the influencer type model here’s a great article for ya.)
Managing and Posting on Multiple Social Media Accounts
When you read the phrase “social media job” I’m betting this is what you think of – working for one company and managing their social networks.
And you’d be right to think that, because these types of jobs do exist.
This job usually entails:
- Creating a posting schedule and editorial calendar
- Creating social media posts and images
- Responding to comments and messages
- And sometimes, managing ads
Specializing in one Social Network and Working with Multiple Clients
Let’s say you spend all day on Instagram.
You’ve grown a massive following, are awesome at stories, have helped a friend’s business get stellar results with ads, and you know how to interact. You’re a freaking Rockstar.
You might not care about any of the other social networks which is perfectly A-OK.
You can make more money by specializing in one specific area and driving really good results for your clients.
Responding to Comments and Customer Inquiries
Maybe you don’t feel capable of growing a social network but you’re great at customer service. If so, don’t worry! You can find social media work too.
Some companies will hire people just to respond to comments and messages.
Running and Optimizing Ads
I’m willing to be that every time you log onto Facebook, Instagram or Pinterest that you’re met with a ton of ads aimed at your interests or browsing history. Well, a person has set up these ads. And if you’re willing to learn, you can be that person.
Social media ads are huge and could mean HUGE money for someone who can properly execute them. (Which is actually much harder than you think.)
Job Boards to Check for Social Media Work
Now that we’ve covered some of the main positions you’ll find, let’s talk about HOW you will find those jobs.
We’ll start with job boards. Here are some job boards to check out for social media jobs:
Indeed has been around forever and is a great job board for finding work from home jobs. (In fact, it’s the first place I look when doing my email roundups every week!)
To search for social media jobs just enter “social media” in the what section and “work form home” in the where section.
*Pro Tip: If you aren’t finding what you’re looking for change out your search term. Try terms like “content manager” “social media manager” “digital marketing” and “content marketing.”
I recommend checking this job board each morning so you can be one of the first to apply to a new job opening that interests you.
Mashable regularly has high quality job postings, some from really big brands. There’s a mix of both work from home and location dependent jobs.
You can check out the current social media jobs on Mashable here.
Internships.com (Unpaid – Only for Experience!)
If you’re wanting to get your feet wet and gain some experience to put on a resume you can find internships with small, medium and large size companies here.
Just keep in mind that most of these are unpaid.
How to Find Your Own Social Media Clients by Cold Pitching
Anyone who knows me knows that this is always my #1 recommendation.
Finding your own clients, while a bit tough in the beginning, is ideal for a couple reasons. 1) You reach out to businesses that YOU want to work with. You’re not accepting a job you don’t really want to do just because they have an opening. 2) Over time, going this route generally means more money.
I’ve wrote about this SO many times that it’s just too much to cover here. The basic concept is that you narrow down who you want to work with and then email those businesses introducing yourself and offering your services.
You can check my exact freelance writing cold pitches here. (These can easily be tailored to work for social media jobs.)
And here are some more cold pitching resources:
- It’s Not You, It’s Them (And Why You’re Not Finding Freelance Clients)
- How to Set Freelance Rates When You’re Clueless (Ok, this one isn’t about cold pitching, but it’s still important.)
5 Companies that Hire for Social Media Jobs
The last way to find social media jobs is to go directly to one of the companies who hire explicitly for this kind of work. This is last on the list because these jobs typically pay much less than finding your own clients would.
However, you might want to work with these companies to gain experience. Or, you may just like the ease of going through one of these companies.
Whatever makes you happy, makes me happy. 😊
99 Dollar Social (Creating Social Media Posts)
99 Dollar Social hires content specialists to create social media postings for a variety of different companies in different industries.
Hours vary but they ask that you are available 40 hours per week. The pay is by project so I don’t know the exact hourly rate. (Although I vaguely remember reading that it came out in the $9-$10/hour range.)
You can apply for a job with 99 Dollar Social here.
Appen (Social Media Evaluator)
Now we’re taking a bit of a different turn.
Appen offers jobs where you can evaluate the relevancy of posts, search queries, photos and ads on social media networks.
These jobs are normally very part time and pay is said to be around $13/hr. You can check for social media jobs with Appen here.
Lionbridge (Social Media Evaluator)
Lionbridge is another company that hires evaluators to score relevancy of photos, ads and more on social media.
You can check for current job openings here.
Belay Solutions (Virtual Assistant with Some Social Media)
Belay Solutions hires virtual assistants and part of the duties include social media management. However, this job is NOT JUST managing social media.
When you work with Belay you’ll also have to perform other assistant tasks such as data entry, appointment booking, email management and more.
You can apply for a position with Belay here.
Time, Etc. (Virtual Assistant with Some Social Media)
This is another company that hires virtual assistants. Like Belay Solutions, this position is part social media management and a whole lot of other admin duties.
The pay is $11 per hour and you can put in an application here.
Bottom Line: There are LOTS of Social Media Jobs Out There
Do you know how you never see a white car on the road and then you buy a white car and start seeing them EVERYWHERE?? Well, this is kind of like that. When you start looking for social media jobs you’ll start seeing them everywhere!
If you’re interested in doing social media work now is the time to start building up your client roster. To get the most bang for your buck gain a bit of experience and then find your own clients by looking on job boards and cold pitching.
In six months from now you could have a boomin’ social media business.