With more than two and a half million users, two third of whom are viewing at least a business page a month; companies are racing to put their advertisements on Facebook so that they would increase their reach and attract a new generation of consumers.
This new lucrative venue for marketing is a new financial burden on the already exhausted budget. Therefore, businesses, especially small ones, should find ways to market their product effectively but cheaply. This article will talk about some money-saving advertising strategies.
Strategies To Go Cheap But Deep On Facebook Ads
The marketing game should be played skillfully here to gain a resounding bang for your buck, or else your advertisements will fail to get adequate ROI (Return For Investment). Here are a bunch of tactics to guide you through your marketing campaign.
Set The Advertisement’s Objective
First and foremost, you need to know the ultimate goals of publishing your advertisement on Facebook. These objectives vary from one business to another; however, there are some common targets every business wants to hit. They are
- Attracting more consumers
- Connecting with their clients
- Increasing the visibility of the product
When outlining your marketing campaign, you should go into more detail about the minimum number of audience you want to attract, the age group you want to reach, the type of relationship you need with your audience, etc.
Don’t try to cut corners; give this step the thinking it requires, and then start your campaign. Remember that you are doomed to lose without a clear goal guiding your effort.
Study Your Demographic
You are still green in online marketing, so you might be tempted to throw it all against the wall and see what sticks, which is costly and a bit ineffective because you are launching a wide campaign with no focus.
You must know to whom you are going to sell your product. For example, if your business sells luxury items, you are not interested in your advertisement reaching a middle or lower-class audience. You have to classify your audience by age, geographical area, social class, gender, etc., to launch a laser-focused campaign, which cuts marketing expenses.
Facebook allows you to use its services, which enable business owners to customize their advertisements by setting the target audience. Then, the platform would ensure that the advertisement reaches it.
Set A Long-Term Budget Rather Than A Short-Term One
Instead of setting a day-to-day budget for your marketing campaign, try setting a five-year- one, which offers more flexibility in terms of spending because you have more cash. However, be wary that this should be spent wisely so that it could cover your campaign till the end.
While on a daily budget, you tend to waste more money because you have no idea how marketing expenses are dwindling your capital.
Pick The Perfect Placement
Placement is where your advertisement will go. Here, you may consider a period of test and trial by rplacing it on various corners or places, then testing whether it draws attention. You might shower money on your advertisement campaign and not gain the necessary visibility because you put your advertisement in the wrong place. Put it where your potential clients might see it.
Go For Videos and Creative Images
They are 10% cheaper than images, way more effective, and charge less per click. Be creative, and play with emojis, GIFs, and templates to make your video more entertaining. You may use a free online editing program or consider hiring a designer to do a smashing media.
Check Your Landing Page Speed
According to Google, pages that take more than 3 seconds to load lose about 53℅ of their audience. Therefore, you need to check the speed of the links you place in your advertisements and solve the problem if there is one. It’s the only way to guarantee that the number of clicks on the link is as close as possible to that of the views your landing page gets.
Use Facebook Pixel
A small code on the top of your page provides you with valuable information about the page’s fans, like the zones they live in, devices they use, their purchases, etc.
Use Facebook Retargeting
By Facebook Retargeting, you address people who have previously viewed your content and push your advertisement for them only. Too many users get to the point of making a purchase, then they get distracted and totally forget about it. By retargeting, you may bring them back to it.
In short, any business should be careful about the money that goes into Facebook advertising and witty about the techniques and measures that massively reduce the capital invested there.