If you own a business, you need to raise your brand awareness to get the word out there about your products or service and drive traffic to create sales for your company. Although, especially if you are a new business owner, finding ways to raise your brand’s awareness can be hard to figure out. Plus, with so many options, how are you supposed to know where to start?
Well, we’ve put together some of the best ways you can promote your brand and create revenue for your company.
1) Promotional Products
A great way to promote your business is to create promotional products for your employees and customers to sport when out in public. You can make hats, bags, t-shirts, and even hoodies for the colder months. These items are also great if you have an outdoor event with a booth to promote your business. You can create these customized designs and sell them or give them away with a purchase of a product or service. You can order promotional products from Printful or a website where they can help you make customized items and ship them directly to your place of business or home.
2) Guest Content
If you are on the creative side, you can post guest content onto other people’s websites to promote your brand on similar sites. For example, if you have a vacation rental website, you can create guest blog posts to put on sites that people go to to discover excursions and activities while in the city or town where you have your vacation rental. If you do not like writing that much, you can always hire a writer from Upwork or post an ad on Craigslist. Be sure that the content is interesting, engaging, and educational; that way, the people visiting the site will take your business seriously.
3) Vehicle Wraps
A more significant way to promote your business is through vehicle wraps. You can go to an auto body shop and have them create a design with your company’s logo, social media handles, contact information, and website, and then wrap the decal on your vehicle. This way, when you are driving on the freeway or just riding around town, you can promote your business to everyone out on the road. When you promote this way, it is like you are killing two birds with one stone, running your errands, and making potential sales simultaneously.
4) Social Media
Social media is a great, easy, and free tool to promote your business. When you post to social media, you want to ensure that your posts are engaging, interesting, and sometimes educational. You can make posts like “fun fact of the day,” which engages your audience and is interesting and educational. Of course, you do not want to post too much, but twice a day is just enough. The more interesting you make your posts, the more likes and comments you get, which makes your post reach more people is good for the algorithm. You can utilize paid ads, as well. You pay a certain amount, and it will help reach a certain number of people. But, know that the more you spend, the more people you will reach, and you need to make sure you pick the right demographics for the specific type of audience you want to reach. Also, suppose you are a business-to-business (B2B) company. In that case, places like Linkedin and Twitter are better social media platforms to promote on rather than Facebook or Instagram. If you are a vacation rental place, Instagram will be your best friend to showcase the scenic views.
5) Podcasts
Podcasts are a very overlooked way to promote a business. But, they are helpful, especially with so many busy people who just want to learn about something without taking the time to read or who need to do two things at once, like listening and driving. Of course, you want to ensure that your content is exciting and that you are teaching your audience something of relevance about your business since people listen to podcasts to learn more about a topic of interest. For example, if your business sells clothing, you can create topics about how to care for your clothes, do’s and don’ts on how to wash your clothes, or repair old clothing. If your business is a specific niche, that is even better because you can get very detailed.
6) Pay-Per-Click Ads
Pay-per-click (PPC) ads are a great way to utilize Google constructively. With PPC ads, you can bid on specific keywords that most people use to search for your products. Then, you create an ad that shows up on the top of the google page results, which means you have the prime real estate of the webpage. Most people will not go to the second page when searching for something, and they mostly click on the first few search results. The other great thing about PPC is that you only pay when someone clicks on your ad; if no one clicks, then you do not pay. And, even when you are paying when someone clicks, you can potentially make a sale. So, even though you are paying for the ad, you are also making money. And, even if no one clicks, you are still creating brand awareness by getting your name out there on the web since it will be the first thing people see when searching for the kind of product or service that you offer.
7) Influencers
Influencer marketing is an excellent way to get the word out about your business from everyday people. The only difference is that influencers usually have a massive amount of followers, so your product or service will be seen by many different people from all around the world. Plus, people will take the word over someone they trust than just a regular advertisement. You will have to contact the influencer over the different social media platforms and offer them a free product or service. Then have them try it out, and if they like it, they can promote your brand on their social media platforms. You can even offer other incentives like discounts on your products or services or free things if they promote your business. You can also have them write a review of the product for your website, this way you are helping your sales in two ways.
Promoting your brand is an essential task when you have a business. When you promote your brand in many different ways, you create word-of-mouth for your products or services. Everyone in business knows that word-of-mouth is the best way to spread awareness about your brand and create loyal customers. You do not have to do each type of promotion at the same time; you can spread out the type of advertising and marketing you do based on your business’s budget or when your sales need a little extra help for that quarter. Remember, when you advertise in many different ways, it helps to create more eyes on your products and ultimately create more brand awareness, which is what you want.
If you own a business, you need to raise your brand awareness to get the word out there about your products or service and drive traffic to create sales for your company. Although, especially if you are a new business owner, finding ways to raise your brand’s awareness can be hard to figure out. Plus, with so many options, how are you supposed to know where to start?
Well, we’ve put together some of the best ways you can promote your brand and create revenue for your company.
1) Promotional Products
A great way to promote your business is to create promotional products for your employees and customers to sport when out in public. You can make hats, bags, t-shirts, and even hoodies for the colder months. These items are also great if you have an outdoor event with a booth to promote your business. You can create these customized designs and sell them or give them away with a purchase of a product or service. You can order promotional products from Printful or a website where they can help you make customized items and ship them directly to your place of business or home.
2) Guest Content
If you are on the creative side, you can post guest content onto other people’s websites to promote your brand on similar sites. For example, if you have a vacation rental website, you can create guest blog posts to put on sites that people go to to discover excursions and activities while in the city or town where you have your vacation rental. If you do not like writing that much, you can always hire a writer from Upwork or post an ad on Craigslist. Be sure that the content is interesting, engaging, and educational; that way, the people visiting the site will take your business seriously.
3) Vehicle Wraps
A more significant way to promote your business is through vehicle wraps. You can go to an auto body shop and have them create a design with your company’s logo, social media handles, contact information, and website, and then wrap the decal on your vehicle. This way, when you are driving on the freeway or just riding around town, you can promote your business to everyone out on the road. When you promote this way, it is like you are killing two birds with one stone, running your errands, and making potential sales simultaneously.
4) Social Media
Social media is a great, easy, and free tool to promote your business. When you post to social media, you want to ensure that your posts are engaging, interesting, and sometimes educational. You can make posts like “fun fact of the day,” which engages your audience and is interesting and educational. Of course, you do not want to post too much, but twice a day is just enough. The more interesting you make your posts, the more likes and comments you get, which makes your post reach more people is good for the algorithm. You can utilize paid ads, as well. You pay a certain amount, and it will help reach a certain number of people. But, know that the more you spend, the more people you will reach, and you need to make sure you pick the right demographics for the specific type of audience you want to reach. Also, suppose you are a business-to-business (B2B) company. In that case, places like Linkedin and Twitter are better social media platforms to promote on rather than Facebook or Instagram. If you are a vacation rental place, Instagram will be your best friend to showcase the scenic views.
5) Podcasts
Podcasts are a very overlooked way to promote a business. But, they are helpful, especially with so many busy people who just want to learn about something without taking the time to read or who need to do two things at once, like listening and driving. Of course, you want to ensure that your content is exciting and that you are teaching your audience something of relevance about your business since people listen to podcasts to learn more about a topic of interest. For example, if your business sells clothing, you can create topics about how to care for your clothes, do’s and don’ts on how to wash your clothes, or repair old clothing. If your business is a specific niche, that is even better because you can get very detailed.
6) Pay-Per-Click Ads
Pay-per-click (PPC) ads are a great way to utilize Google constructively. With PPC ads, you can bid on specific keywords that most people use to search for your products. Then, you create an ad that shows up on the top of the google page results, which means you have the prime real estate of the webpage. Most people will not go to the second page when searching for something, and they mostly click on the first few search results. The other great thing about PPC is that you only pay when someone clicks on your ad; if no one clicks, then you do not pay. And, even when you are paying when someone clicks, you can potentially make a sale. So, even though you are paying for the ad, you are also making money. And, even if no one clicks, you are still creating brand awareness by getting your name out there on the web since it will be the first thing people see when searching for the kind of product or service that you offer.
7) Influencers
Influencer marketing is an excellent way to get the word out about your business from everyday people. The only difference is that influencers usually have a massive amount of followers, so your product or service will be seen by many different people from all around the world. Plus, people will take the word over someone they trust than just a regular advertisement. You will have to contact the influencer over the different social media platforms and offer them a free product or service. Then have them try it out, and if they like it, they can promote your brand on their social media platforms. You can even offer other incentives like discounts on your products or services or free things if they promote your business. You can also have them write a review of the product for your website, this way you are helping your sales in two ways.
Promoting your brand is an essential task when you have a business. When you promote your brand in many different ways, you create word-of-mouth for your products or services. Everyone in business knows that word-of-mouth is the best way to spread awareness about your brand and create loyal customers. You do not have to do each type of promotion at the same time; you can spread out the type of advertising and marketing you do based on your business’s budget or when your sales need a little extra help for that quarter. Remember, when you advertise in many different ways, it helps to create more eyes on your products and ultimately create more brand awareness, which is what you want.