Even though I technically fall into the millennial category, I’ve never associated myself with the word. This is probably due to the fact that the media doesn’t always display this generation in the best of light.
That’s why I was excited to see the results of Discover’s 2015 annual holiday shopping survey. It’s looking to me that maybe I do fit in the millennial category a little more than I had thought.
Millennial vs. Non-Millennial: How do you stack up?
Here are some of the results from Discover’s annual Holiday Survey.
Shopping on Mobile Devices – Nope
73% of millennials will shop from a mobile device or tablet while only 32% of non-millennials will
First, let me start with the one thing I just can’t do – shop on a mobile device. I’ve tried it. I need my handy dandy computer with a bigger screen so that I can browse. Trying to shop from my phone just feels unnatural to me.
While there’s nothing wrong with shopping from a mobile device it’s just not for me.
(Just look at the picture of my phone. It’s been like that for months and I have no plans to get it replaced or fixed until it completely stops working. I think that makes it pretty clear I’m not a phone/mobile device person!)
Shopping Online – Yes
52% of millennials will do most of their shopping online vs. 42% of non-millennials
This is one category I really fit in with. I do a lot of shopping online. I hate to go shopping so being able to find good deals online and have them delivered to me – yes, please! Not to mention it’s just so much easier to save money when shopping online. Cashback sites, deal blogs, and online coupon codes make finding deals ridiculously easy.
Even though much of my shopping is online I also like to balance this out some by shopping locally and supporting small businesses. I also try to support small businesses online by purchasing through places like Etsy.
Setting a Budget – Yes!!
66% of millennials say they will set a budget for holiday shopping vs. 52% of non-millennials
Yay. I’m glad to see that millennials are getting some recognition for this. Maybe millennials are a little savvier with their money than I had initially thought.
I am adamant on setting a Christmas budget and personally feel like it’s something everyone should do. If you don’t set a budget it’s just way too easy to spend mass amounts of money. (Here’s the Christmas budget template I used this year.)
More Interesting Survey Findings
Another interesting fact from the survey: holiday shoppers expect to spend $927 this year. While I don’t feel like that’s an unreasonable amount it was still much higher than I expected it would be.
Here are more general survey findings. I was also split down the middle on these.
(And as a side note I agree with the majority on the selfie stick question…………)
How do you stack up?
*A big thanks to Discover for sponsoring this post. The opinions in this post are my own.