Social media has become a powerful tool for entrepreneurs and bloggers to leverage. One platform that has set itself apart from the others is Pinterest
Pinterest is not just a social platform. It’s a search engine that provides millions of people with tons of inspiration and information on topics they care about. Knowing how to use Pinterest from a marketing standpoint can be a great way to gain some in-demand skills you can monetize.
In fact, you can earn a part or full-time income by becoming a Pinterest virtual assistant (VA) and enjoy working from home.
What Is a Pinterest VA?
A Pinterest VA is someone who helps manage someone’s Pinterest account to boost growth. The great thing about this role is that it’s a flexible work from home career that can be a great fit for anyone looking to learn a new skill.
If you enjoy using Pinterest and have a willingness to learn the following Pinterest marketing skills, you can earn an average of $400-$500 per month per client from working just a few hours. Growing your Pinterest skills can help you earn the best rates and offer the best value to clients. Here are some popular in-demand Pinterest skills you’ll want to have.
Pinterest VA Skills
Not everyone knows how to create pins for their content and some people just don’t want to take the time to do it. Pinterest images have more success on the platform they are vertical.
If you can design pin-worthy images that pop, people will pay you consistently to do this task. Another popular Pinterest marketing strategy is creating multiple images for each piece of content. This can be a service that you charge a la carte for or include it in a package with other Pinterest management tasks.
One tool that makes it super easy to create Pinterest images is Canva. Canva is free and simple to use and is the preference for many Pinterest VAs in the industry.
Scheduling pins using a site like Tailwind is an easy and valuable Pinterest skill to learn. Instead of having to hop on every day to pin images to the boards, creators prefer to have pins scheduled to save time and effort. As a blogger, scheduling pins has helped save me a lot of time while still consistently marketing my content and getting more views.
I happily pay someone to spend a few hours each month scheduling pins to Pinterest. Tailwind has a lot of tools and resources to help you learn how to master this skill so you can start getting paid for providing this service.
Just like anything, Pinterest makes changes to their algorithm from time to time. New growth strategies are always surfacing, and you can make money if you have good research skills in this area.
People may agree to pay you to keep up with the latest Pinterest marketing trends and try out new strategies. Plus, you can use your research skills to look up relevant group boards that clients can request to join and help them apply.
Search engine optimization (SEO) is just as important with Pinterest as it is in other types of online marketing. If you can write SEO-friendly pin and board descriptions, this can be a very important skill that people will pay you for.
Learn how to research hashtags and keywords that will help get pins seen on the platform. The more people your pins attract, the better results you’ll get.
How to Gain Pinterest Skills
If you’re looking to develop and improve your Pinterest skills, there are plenty of resources out there to help.
As I mentioned earlier, Tailwind has lots of Pinterest resources and training materials to help you learn how to master these skills.
Simple Pin Media also offers free Pinterest marketing resources along with a podcast.
As always, the best way to master something is to practice. You can start practicing some of these Pinterest skills by creating your own Pinterest account and perform a case study on yourself. Work on improving your pin design skills, researching, SEO, and scheduling pins to drive traffic back to a blog or other content.
Get Paid to Pinterest
Getting paid to use Pinterest is becoming more and more common given the value of these marketable skills. This is also a field that has plenty of prospects give that there are 320 million active accounts.
Having resources can help you brush up on your skills or introduce you to a flexible and rewarding work-from-home career with Pinterest